With over 20 years behind the chair, Alyssa is the heart and visionary behind Reign: A Beauty Collective. She’s a nationally recognized extension expert and educator, known for transforming not just hair—but confidence. Whether you're seeking fuller, longer hair or a fresh new look, Alyssa brings precision, artistry, and deep industry knowledge to every appointment.

She specializes in hair extensions, vivid color, and helping clients love their hair at every stage—especially through hair loss, postpartum shifts, or major life transitions. Alyssa is also the creator of Slice Strands™ and leads stylist education across the U.S., but her passion will always be serving the Guests in her chair.

If you're ready for hair that feels like you again—book with Alyssa.